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UX strategy and research: competitive analysis, value proposition, funnel matrix, journey maps
UX and UI design: wireframes, identity creation, layout, prototyping, design system creation

This major pharmaceutical client sought to build two apps centered on serving the needs of asthma and lupus patients, deepening their relationships in targeted ways.

With the client only having a vague idea of what these apps might offer, I utilized research to uncover the problems patients and physicians would want addressed, and do a deep dive into potential solutions. How could an app make a difference in the daily lives of those suffering?

After reviewing generative qualitative research with 8 patients discussing their daily situations with managing and tracking their conditions, I compiled additional research (including more guerrilla-style methods like patient videos and social media posts). I was struck by what patients of both diseases endure, and the overall range of their experiences. While acessibility and stress cases are always a focus, the symptoms of lupus patients including blurred vision, numb fingers, and achy joints put this focus front and center.

Additionally, I completed strategic exercises to bolster the vision, including a competitive analysis, value proposition, journey maps, and a funnel matrix. Areas of impact were identified, and key areas of overlap between business and user goals were established.

MVP wireframes and information architecture were iterated, while I also developed the app names and brand designs. Both apps took a lifestyle approach to the visual language to make them more inviting to use on a daily basis. Importing specific environmental weather data proved to be key to asthma patients planning their days. For lupus patients, a compiled calendar of how they were impacted over longer periods was key in enhancing communication with their various doctors and specialists. User testing and physician conversations proved insightful after key screens were designed; appointments took a back seat, allowing symptom prevention, logging, and goals to take prominence.

Both apps focus on allowing users to log their symptoms, take preventative measures, view personal trends, and strengthen communication with their doctors by sharing their data.

Communication with the developers has been consistent throughout the projects beginning with the ideation phase, both due to be released fall of 2020.