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UX strategy and research: journey maps, provisional personas, experience visualizations,
UX research, competitive analysis, stakeholder interviews, usability research sessions
UX and UI design: user flows, screen designs and iterations, content creation
Cross-team collaboration: integrated UX with sales strategy and ROI metrics, workflow modeling,
collaborated with development team on focused solutions, developed product direction and collaborated on outreach content with CEO
As the first wave of Covid-19 inundated the New York City area, one of the major hospitals was hit hard within their staff.
The CEO of a startup reached out as this was happening — they were pivoting their privacy-centered AI technology to be used in assisting this hospital in cutting down the contact tracing work to seconds while greatly increasing it's accuracy.
In startup fashion, I worked through the holiday weekend developing screens for various user types and different screen orientations. Also in startup fashion, the initial client tapped the breaks and we were able to put more research and thought behind our work. The all-remote team was distributed across time zones from California to Poland, making real-time collaboration sessions online highly valuable.
I took the lead developing personas based on individual experiences and news articles covering the same individuals. Expanding those into in-depth series of journey maps, we were able to see where the app would deliver the most value to different categories of users. A value proposition was clarified, experience visualizations were created to gain clarity and differing viewpoints, all while iterating a minimized version of the app. Consistently zooming in to details and zooming out to wider research became a pattern I established to ensure we remained relavant and focused.
Stakeholder interviews reinforced some assumptions while uncovering other areas to focus on, ultimately leading to a simpler solution for a narrowed user set. Regular usability sessions were conducted over video as the apps iterations moved forward.
The highly talented development team worked closely another UX/UI designer and myself to ensure time was used wisely.
As the iterations became less dramatic, I was able to contribute more to develop ROI arguments with the CEO, data scientist, and sales lead as well as develop content and collaborate on outreach strategy and copy. Currently this app is being marketed nationwide to many of the hardest hit hospitals.