UX STRATEGY Two patient-centered health apps
In production: A PDF is available upon request
This major pharmaceutical client sought to build apps centered on serving the needs of asthma and lupus patients, deepening their relationships in targeted ways.
With the client only having a vague idea of what these apps might offer, I sought to uncover the problems patients and physicians would want addressed, and do a deep dive into potential solutions. How could an app make a difference in the daily lives of those suffering?
After reviewing generative research and compiling my own research, including YouTube videos of patients, I was struck by what patients of both diseases endure, and the overall range of their experiences. While WCAG acessibility standards and stress cases are always a focus, the symptoms of lupus patients including blurred vision, numb fingers, and achy joints put this focus front and center.
Additionally, I completed strategic exercises including a competitive analysis, value proposition, journey maps, and a funnel matrix, areas of impact were identified, and areas of overlap between business and user goals were established.
MVP wireframes and information architecture were iterated, while I also worked on the app naming and identity design. Both apps took a lifestyle approach to the visual language, to make them more inviting to use on a daily basis. Importing specific environmental weater data proved to be key to asthma patients planning their days. For lupus patients, a compiled calendar of how they were impacted over longer periods was key in enhancing communication with their various doctors and specialists. User testing and physician conversations proved insightful after key screens were designed; appointments took a back seat, allowing symptom prevention, logging, and goals to take the lead.
Both apps focus on allowing users to log their symptoms, take preventative measures, view personal trends, and strengthen communication with their doctors by sharing their data.
Communication with the developers has been consistent throughout the projects, and they are due to be released late spring 2020.