...discipline with purpose.
...a disruptor for positive change.
Or for a more concrete answer, check out my interview with Flow Experiences.
But also...design is fun.
Design speaks to people.
Design should be humane:
Responsibility begets design.
I believe research, copy, design, and code are inseparable — the user experience is in everyone's hands, and communication between teams is key. That designing for inclusion makes the web better for everyone. That walking problems back and humanizing the overall situation pays off in the long run.
I seek out ways design can contribute meaningfully to people's complex and varied internal and external lives — both as individuals and groups.
I find that continuous learning fuels good work, and that studying how people gather, think, and find meaning add valuable layers to the design process.