Critical thinking integrated with UX research and strategy methodologies. A focus on real-world situations and a curiosity for how people live, think, and find meaning within themselves, their communities, and cultures.
Over five years of agency art directing experience and over fifteen total years experience leading and designing unique, engaging systems that work for people through online and offline touch points. Applied with attention to craft, detail, and connection (plus a necessary sense of humor).
A-Z website creation
UX strategy: Competitive analysis, value proposition, problem statement, provisional personas, funnel matrix, journey maps, and user/stakeholder research. Other design: Content audits, site maps, copy, wireframes, concept and UI design, branding, design systems, and custom-coded HTML/CSS.
A variety of products in different industries with multiple user sets. UX strategy and research through branding and iterative design, with a focus on accessibility.
20+ websites designed for a Global 500 company
UX strategy, UI design within a design system, multi-brand templates, consumer app design, and integrated rich media banner ad and email
Branding and rebranding in a wide range of industries
Brand strategy execution including naming, positioning, identity systems, brand guide and design system development, and an array of brand applications.
Staying on top of what works
I'm always looking to share knowledge picked up from design books, online publications, and local design events. Interests include UX strategy, accessibility, anthropology/sociology, progressive web apps, and CSS Grid Layout (peek at the source code).
Clients you know and love
I've led design work on projects for national and international
companies in a variety of industries including higher education, financial, home goods, healthcare, fashion, pharmaceutical, non-profit organizations,
manufacturing, finance, and food services.
I bring positive energy and a contributive mindset, which has led to a varied skill set. I like to experiment, mix disparate ideas, and get out in the world to observe and try new things. I'm at my best when I'm collaborating, thinking critically, and contributing to culture.