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UX strategy and research: competitive analysis, value proposition, funnel matrix, journey maps
UX and UI design: wireframes, identity creation, layout, prototyping, design system creation

A top 10 global pharmaceutical client came with a vague idea to create an unbranded patient-centered health app to address the needs of severe asthma patients (meaningful symptom tracking and prevention), deepening their relationships and building trust in targeted ways.

With the client only having a vague idea of what this apps might offer — initially putting the Asthma Control Test for children and adults and their asthma action plan on the app for severe asthma patients.

After reviewing comprehensive qualitative research with 8 patients discussing their daily situations with managing and tracking their severe asthma — often not diagnosed until several hospitalizations — I compiled additional research (including patient videos and social media posts).

The client expanded the scope to all asthma patients and it was impactful to understand the overall range of their experiences.

Additionally, I leveraged the verified personas to bolster the strategic vision, including a competitive analysis, value proposition, journey maps, and a funnel matrix. Areas of impact were identified; namely predicting and tracking daily symptoms and facilitating stronger patient-doctor communication.

MVP wireframes and information architecture were iterated, while I also developed the app naming and brand design. Importing specific environmental weather data proved to be key to asthma patients planning their days; air quality, humidty, and pollen counts playing key roles for those that identified them as triggers.

User testing and physician conversations proved insightful after key screens were designed; appointments and interactive charts and graphs took a back seat, allowing symptom prevention, logging, and goals to take prominence. Recent daily logging would prove to be key to physicians to understand how and why their asthma was causing issues and patients were enabled to understand when they should seek help and manage their symtoms on a daily basis.

In the end a new app was designed and developed that addressed unmet audience needs with plans of expanding and evolving to incorporate more ways of holistically addressing the problems the dual audiences of physicians and patients centralized on.