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UX strategy and research: competitive analysis, value proposition, funnel matrix, journey maps
UX and UI design: wireframes, identity creation, layout, prototyping, design system creation

This top 10 global pharmaceutical client sought to rebuild an app centered on serving the needs of lupus patients, serving their verified needs and deepening their relationships in targeted ways.

The client had a basic version of the app in the market with limited functionality and little in the way of a UI design. I utilized research to uncover the problems patients and physicians found the most important, and explored potential solutions. How could an app make a difference in the daily lives of those suffering?

After reviewing generative qualitative research with 8 patients discussing their daily situations with managing and tracking their conditions, I compiled additional research including reviewing patient videos on YouTube and social media posts. I was struck by what patients of lupus endure, with their condition going undiagnosed for an average of 7 years and with patient to physician communication lacking in quality. While acessibility and stress cases are always a focus to clients, the symptoms of lupus patients including blurred vision, numb fingers, and achy joints put this focus front and center.

Additionally, I completed strategic exercises to bolster the vision, including a competitive analysis, value proposition, and journey maps. Areas of impact were identified, and key areas of overlap between business and user goals were established.

MVP wireframes and information architecture were iterated, while I also developed the app name and overall brand from scratch. This app took a lifestyle approach to the visual language to make them more inviting to use on a daily basis. For lupus patients, a compiled calendar of how they were impacted over longer periods was key in enhancing communication with their various doctors and specialists; the day they visit their doctor they may feel fine, but trends over weeks tell a more complete picture that memory alone may not address. User testing and physician conversations proved insightful after key screens were designed; educational materials, daily logging, and setting goals took prominence.

This app focused on allowing users to log their symptoms, take preventative measures, view personal trends, and strengthen communication with their doctors by sharing their data.

Communication with the external product development team was consistent throughout the projects beginning with the ideation phase, and pharmaceutical regulatory feedback was closely implemented.